Written by Brett Kues
Sales Director | 25+ Years in Automotive Retail
Pischke Motors – La Crosse, WI
Everyone says they have the “best deal.”
Price matters. We compete aggressively.
But if price were the only factor, everyone would just buy from the lowest ad they see online.
That’s not how real buyers make decisions.
Here’s what actually separates a strong dealership from a cheap listing.
1. The Best Deal Is More Than the Lowest Price
A true deal includes:
Fair market pricing
Clean vehicle history
Proper reconditioning
Accurate disclosures
Strong trade values
Support after the sale
The cheapest car is often the most expensive long-term decision.
We price vehicles based on real market data — not bait-and-switch advertising.
2. Transparency Matters
We believe in:
Clear out-the-door numbers
Honest lease explanations
Real payment structures
Straight answers on trade values
No hidden add-ons
If there’s a fee, you’ll see it.
If there’s a rebate qualification, we explain it.
Confusion is not a strategy.
3. Service After the Sale
A dealership is not just a sales floor.
It’s:
Factory-trained technicians
Warranty support
Recall handling
Maintenance planning
Loaner coordination
Long-term ownership guidance
When you buy locally, you buy access.
And access matters when something unexpected happens.
4. Reputation Isn’t Built Overnight
We’ve been part of this market for decades.
Reputation is built on:
Standing behind vehicles
Solving problems
Answering the phone
Making decisions when customers need help
Any dealer can be friendly on delivery day.
Reputation shows up when there’s an issue.
5. Strong Trade Values
Your trade is part of your total deal.
We evaluate trades using:
Real-time market data
Auction performance
Local resale demand
Condition-based adjustments
We don’t inflate and then subtract.
We structure real numbers from the start.
6. Full-Service Dealership Advantage
Buying from a full-service dealership means:
Sales
Service
Parts
Warranty
Financing
Commercial and fleet support
All under one roof.
That continuity matters over a 5–10 year ownership cycle.
So Why Buy at Pischke?
Because the right dealership relationship:
Reduces stress
Protects your investment
Saves time
Provides accountability
Delivers long-term value
Price gets attention.
Process earns trust.
Service keeps customers.
That’s the difference.
About the Author
Brett Kues is the Sales Director at Pischke Motors in La Crosse, Wisconsin, with over 25 years in automotive retail leadership. He works directly with customers, oversees trade evaluations, and manages dealership operations with a focus on transparency, accountability, and long-term relationships.
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